It’s funny. We in the Internet marketing business really pride ourselves on the amount of effort we put forth toward our customers and prospects. We know that if we don’t provide useful information, they’ll get rid of us like week old fish. At the same time, however, we want to do everything we can to work as little as possible.
Seemingly contradictory attitudes about our business relationships are easily cleared away by stating that we want to manage our time wisely. In other words, don’t waste time doing what someone (or something) else can do for you. Thus we conclude our series on ‘Complete Marketing Tools,’ (or just, Tools) that come in many shapes and sizes, but are mostly applications that combine Ad Trackers, Auto responders, and Shopping Carts. If you missed parts 1 or 2 of this series, please check them out at: http://www.build-passive-income.com/newsletter.
Unless you are brand new to internet marketing, you already know that auto responders allow you to do exactly as the name suggests; automatically respond to an infinite number of circumstances.
One of the most common auto responder examples is if a customer signs up for your newsletter, an automatic, pre-written email is sent to that customer thanking them and pointing them in the right direction to get the latest copy of the newsletter.
Likewise, you probably already know about Broadcasts. Broadcasts are often mass emails sent out to entire lists or groups of people with similar interests. An example of a Broadcast is if you ran a gardening website, you could sent out a mass email telling all of the people who like Tulips to get ready for the beautiful Tulip season coming up.
Now both Auto responder and Broadcasting programs are fairly straight forward, but Complete Marketing Tools combine the two services to make your marketing work easier and less time consuming.
As examples of just a few marketing headaches you can avoid, the Tool will automatically send unique emails to people on your mailing list based on how they found out about your mailing list.
Another great feature is the ability to automatically shift prospects from one Broadcast to another based on how they have responded to your Auto responder messages.
Finally, one of our often used features is the ability to send Broadcasts in either text or HTML format based on either the stated preference of the prospect or, if not preference is stated, whichever version is most appropriate for their email program. Our preference is to send HTML versions of our newsletter as the Tool allows us to track the open rate of those newsletters. If our mailing list members can’t receive HTML emails, however, the Tool will automatically send the Broadcast in the text format.
While we’ve only touched on a few of the features, versatility is almost endless for the Complete Marketing Tools. The Tools serve not only all of the individual purposes of: auto responders, broadcasters, affiliate managers, mailing list managers, etc, but combine those programs to integrate and turbo charge your marketing efforts.
Do the Complete Marketing Tools cost money? Yes. Are they well worth the investment? Absolutely! Check out our favorite Tool and let us know how much it’s changed your business: http://www.build-passive-income.com/cmp.php?ad=120452
Remember, be good to yourself and never underestimate the power associated with the intensity of your passion.
Copyright 2005 Foreman Enterprises
by Scott Foreman Build-Passive-Income.com
mailto:scott@build-passive-income.com
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by: Scott Foreman
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